Suzanne Evans

Marketing & Mindset: 5 Essential Questions for Emerging Entrepreneurs

Where you are right now is where you have chosen to be. Take a moment to think about that. Depending on where you are, this may feel amazing, but it might not feel so great. Your mindset is an incredibly important part of the business building game.... Read >

Fee Setting Tips: What Does Your Rate Say About You?

Once you have people coming into your pipeline through a coherent and multi-faceted lead generation strategy you must set a rate that doesn't repel people, but instead attracts people. Most people I encounter fall into one of two camps. - They are ... Read >

Find a Business Coach: 3 Steps to Choosing the Right One for You

When growing your business, it's important that you find support that is right for you where you are right now. I'd like to share three important criteria for finding and hiring your next business or marketing coach, teacher, or mentor so you can help mor... Read >

Get Coaching Clients: A Simple Strategy to Fill Your Next Program or Event

In many of my programs I have talked about "the cycle of quitting". It is a pattern that many people fall into in business, in relationships, in all facets of life. There are very specific points in which people go into blame, they go into regret, and the... Read >

Networking and Joint Ventures: Why You Should Ignore Your Competition

Something that many coaches, healers and other helping professionals have a hard time wrapping their mind around is the fact that there really is no competition. There just isn't. I don't have any and I don't think about it. Let me explain what I meanâ... Read >

Authentic Business: Why Old Marketing Tactics Don't Work

We are in a new era of business. Things are shifting very fast. A lot of the old marketing techniques simply do not work any more.I was recently on the phone with a friend who works in the online business management world. She is one of the leaders in tha... Read >

Authentic Marketing: How to Set Yourself Apart from Others

A common challenge for coaches, teachers, healers and other helping professionals is differentiating themselves from others in their fields. The good news is you set yourself apart just by being born. People forget that. The nature of your unique life ... Read >

Hate Selling? Start a Movement Instead.

I recently hosted an event in New York and a woman signed up for one of my programs. We'll call her Sally. About a week after we met, I had a call with her and she said, "I thought it was just wonderful how you did that entire day and you didn't sell a... Read >

Authentic Marketing: How to Respond to, "What do you do?"

Stop multi-tasking for one moment and grab a paper and a pen. Don't over process. Think from the gut. Now, answer this question: What is it that you would like to see changed in the world? Write down your answer. Only give yourself 10-15 seconds... Read >

Launch a Coaching Business: 4 Secrets for Authenticity and Success

Something that generates a great amount of curiosity is the fact that I built my coaching business to a relatively large level of success while working a day job. People wonder how I did it so quickly and if there is a step-by-step roadmap that they ca... Read >

Client Retention Tips: How to Show You Care By Staying in Touch

In order to retain clients and build a sustainable business, you must stay in touch with people in a meaningful way. This includes people you have done business with, people you have met in person at events and your email subscriber list. Your client b... Read >

Authentic Marketing: Invest in Yourself and Your Business by Taking Your Show on the Road

What is the topic that dominates the media these days? What is it that we're reading on websites, in newspapers, seeing on TV and hearing on the radio? Even if you only read the front pages or skim the headlines, you know it's all about the economy. Ev... Read >

Skyrocket Your Coaching Business: Build a Business Model that Supports Your Desired Lifestyle

No man is an island. Work only in your strengths and find the people to help you do those things that are not strengths for you right now. Some of these ideas are for people who are a little further along, but in the beginning I had a coach. I had a... Read >

Coaching Tips: Charge What You Deserve & Invest in Your Ongoing Growth

A common struggle for new or developing coaches is how to set your rates. Do you go with what other coaches in your area are doing? Do you offer something unique or additional that allows you to charge more? Do you even have the confidence to ask for what... Read >

How to Be a Better Coach: Learn to Talk to Prospects with End Results Language

People buy solutions, not services and not a process. People are running a race because they want to make it to the finish line. They do the same thing in the marketplace for coaching. People seek solutions to their problems. That's the finish line for th... Read >